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Super Bowl Social Media: A Touchdown Pass for National Brands

Super Bowl advertising spots are one of the most sought after 30 seconds in television each year. With the event having an estimated viewership of well over 110 million, many national companies view...

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WTF Facebook?

On Friday, I received an email from Facebook regarding their Page Insights. My initial reactions were “Great! They’ve finally realized how horrible their reporting system is and are making changes!”...

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The New Facebook News Feed – What Brands and Users Need to Know

Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye...

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Get Real ROI on Facebook with Sponsored Stories

Ever wake up to a whole new world? Many, including big brands, are convinced that Facebook Ads are a waste of money. Under their assumptions, even high rates of fan interaction don’t correlate to new...

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Getting Personal With My (Promoted) Posts

The Promoted Post Writing this blog post: $8.09 Medium-size bag of Lay’s Chicken & Waffles chips: $1.09 Sponsoring this post on Facebook: $7.00 Being funny and popular on Facebook: Priceless Why...

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Types of Facebook Ads

As Facebook has become a more robust advertising platform, a broad smattering of ad units have shown up all over the platform. Almost every kind of content can be advertised on Facebook, from a text...

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#Facebook #Hashtag #Apocalypse

I love a good hashtag, y’all. I think everybody does! They are great engaging pieces of content in social media posts that can really build engagement among your followers. They are also extensions of...

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Turn Quiet Customers into Brand Ambassadors with the Right Social Media...

Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies....

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The Best Things in Life are Free

In today’s ad-heavy world with million-dollar Super Bowl spots and thousand-dollar billboards, it’s easy to forget that some of the best advertising can be pretty inexpensive–like everyone’s favorite...

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Improving EdgeRank on Facebook Pages: Chasing the Mythical 16%

Facebook has been rather straightforward about the fact that Pages only reach about 16% of their fans on average organically. The social media giant recommends posting engaging content, such as videos...

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